PRODUCT COPY

July 2016 - December 2018

​

Here you'll find product copy examples from Zulily's website. I wrote copy for all product categories, from apparel to furniture to tech. I followed Zulily's proprietary copy best practices and guidelines. Here is a mix of more creative and feature-oriented product descriptions. I was promoted to the lead of the product and retail copy team in 2019 and performed quality reviews on a team of 30+ writers, drove copy guideline updates and partnered cross-functionally with merch, legal and brand to launch 4 new product categories (pre-owned luxury handbags, sexual wellness products, wine and CBD-infused cosmetics) on the site.