ZULILY CAMPAIGN WORK

Nov '20 to Present

I work on concepting, building style guides for, and the execution of Zulily's seasonal campaigns including Easter, Mother's Day, back-to-school, holiday, Black Friday & more. I partner with senior designers, ACDs, merchandising, program managers and brand/marketing directors to develop integrated marketing campaigns for the site, email, social, and other channels.

2023 HOLIDAY CAMPAIGN

Role: Sr. Copywriter/ACD

Worked with Designers & ACD to concept and create a style guide for our Holiday campaign. Executed the shop and site assets. Acted as ACD for paid ads, email and social assets.

Designers: Allison Arditty, Chloe Yeo

2023 BACK TO SCHOOL

Role: Sr. Copywriter

Concepted and created campaign style guide in collaboration with designer & ACD. Executed back-to-school campaign assets for the site shop page, home page and email.

Designers/ACDs: Hillary Gronnold, Cole Meier, Emily Sirota

2022 HOLIDAY & BLACK FRIDAY/CYBER MONDAY CAMPAIGN

Role: Sr. Copywriter

Includes creative assets for site, email and more holiday and Black Friday elements below. This year, we also hosted our first instant win game, 12 Days of Magic, for the week of Cyber Monday to drive customer engagement and increase email sign-ups. The game garnered 5,273,799 plays. Each registrant, on average, played 6.5 times. 21% of customers who played were churned customers (27K). 638K customers who registered are potentially new to Zulily.

Designers/ACDs: Allison Arditty, Zach Walker, Deb Ladwig