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Resume

ZULILY, ASSOCIATE CREATIVE DIRECTOR - COPY

May 2023 - Dec 2023

  • Provided creative direction for lifecycle marketing communications and experiences across the Zulily digital ecosystem

  • Contributed to the overall brand messaging strategy. Wrote brand voice guidelines and brand positioning documents for two company rebrands; worked with marketing & creative teams (80+ people) to implement the brand updates across site and marketing channels

  • Delivered presentations for high-visibility marketing campaigns that verbally and visually communicate creative work and concepts to executive leadership and channel stakeholders

  • Directed & helped to concept messaging for 15+ shop pages on the site

  • Worked with Email team to A/B test copy, review results and optimize conversion for email program that drove ~30% of total company demand

  • Mentored and managed junior copywriters’ performance and hosted regular 1:1s

  • Consulted UX, tech, marketing, and merchandising partners on SEO and content best practices for site and campaign content strategy

ZULILY, SENIOR COPYWRITER

April 2021 - May 2023

  • Crafted concepts and messaging for Zulily’s major seasonal and retail programs (includes messaging for social channels, paid media, email, site/landing pages, signage, and SEO), driving millions of dollars in demand (2023 Q3 & Q4 campaigns drove $14+ million in demand)

  • Used consumer research and insights to inform content and copy strategy across marketing channels; partnered cross-functionally to react to testing results and help ideate solutions for business challenges

ZULILY, LEAD COPYWRITER - PRODUCT & RETAIL COPY

Jan 2018 - May 2021

  • Provided monthly quality reviews for up to 20 product/retail copywriters and editors

  • Helped to create new copy standards for all product divisions, as well as ensure all language used is legally compliant and on-brand

  • Supported copy team through launch of new proprietary software by helping to troubleshoot and acting as a liaison between the copywriters, project managers, tech team and developers

  • Hosted creative workshops and team meetings, and helped deliver monthly business reviews to leadership

  • Problem solved in real time with peers in Seattle, leadership, and partners in merchandising for issues surrounding capacity, scheduling, copy standards, and customer complaints

ZULILY, PRODUCT COPYWRITER / EDITOR

July 2016 - Dec 2017

  • Wrote high volume of product descriptions daily in fast-paced environment

  • Edited product descriptions written by in-house and contracted writers

  • Met with assistant buyers in merchandising and copy leads to help improve vendor doc content 

  • Worked with SEO team to write meta tags and descriptions

VAGABOND CITY LITERARY JOURNAL, EDITOR-IN-CHIEF

Jan 2017 - July 2019

  • Interviewed, selected and managed remote volunteer staff of seven people

  • Managed the journal’s WordPress website and stayed up-to-date with SEO stats

  • Tasked with copy-editing and formatting monthly journal manuscript before publication

  • Wrote and designed social media ads and monthly newsletter for journal subscribers

VAGABOND CITY LITERARY JOURNAL, ASSISTANT EDITOR

Mar 2015 - Jan 2017

  • Assisted in reading, soliciting, and selecting content for an online literary publication

BEETNIK PRESS, FOUNDER/EDITOR-IN-CHIEF

2013

  • Founded a Pittsburgh-based literary micro-press, which aimed to publish chapbooks of deeply rooted, place-based literature.

  • Involved in all aspects of publishing chapbook—communicating with the author, negotiating contract terms, editing the manuscript, designing the chapbook, communicating with the printer, marketing, and finances

FOURTH RIVER LITERARY JOURNAL, ASSISTANT EDITOR

Aug 2012 - May 2013

  • Assisted in reading and selecting submissions for publication (poetry, nonfiction, and fiction)

  • Helped in planning event for launch of the new issue of the Journal; emceed launch

  • Represented Fourth River during the Association of Writers and Writing Professionals (AWP) Conference

HAWK & HANDSAW: JOURNAL OF CREATIVE SUSTAINABILITY, STUDENT EDITOR

  • Aided in selecting submissions, deciding layout of content and design of journal

  • Represented the journal at the AWP Conference

Aug 2011 - May 2012

EASTERN PENNSYLVANIA BUSINESS JOURNAL, EDITORIAL INTERN

  • Investigated leads, interviewed sources, and wrote news articles (17 bylines) weekly

  • Copyedited news articles written by the journal staff

Summer 2011

COMMUNITY INVOLVEMENT

  • Social Media Manager for Columbus Pride, a semi-professional women's ultimate Frisbee team in the Premier Ultimate League (November '19 to June '23)

  • Commissioner for Columbus Ultimate Disc Association Summer league; responsible for helping with budgeting, ordering jerseys, sending out communications to participants and ensuring language and league are inclusive (Summer ’19 to present)

  • Social Media Manager & Board Member for Columbus Ultimate Disc Association

  • Grant Reader for The Women's Fund of Central Ohio (summer & winter 2020 grant programs)

  • Judge for the NASA Mars Rover 2020 naming contest sponsored by Future Engineers of America

  • Volunteer in Reading Is FUNdamental Pittsburgh’s EverybodyWins! program at the Weil Elementary School (December ‘14 to May ‘15)

 

EDUCATION

 

Chatham University (2012-2014)

Master of Fine Arts in creative writing, concentration in creative non-fiction and travel writing

 

Unity College (2008-2012)

Bachelor of Science in wildlife and environmental writing, minor human ecology and sustainable development

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